Switzerland, one of the most important travel destinations in Europe, boasts an exquisite grandeur, interesting traditions, and people with a firm reputation.
A trademark is a legally protected sign, used to distinguish products and services belonging to different businesses. Any graphic representations can be used as trademarks according to the law, including words, letter combinations, numericals, graphic images, slogans, three-dimensional forms, tones, or combinations of all these elements.
The legal form for a Swiss corporation is the “Aktiengesellschaft” (AG), which is governed by the Swiss Code of Obligations. This type of company is best suited for multinational corporations looking to expand their activity on the Swiss market.
Products and services offered by Swiss companies enjoy a very good reputation on global level, due tot positive references on quality, authenticity and precision regarding products “made in Switzerland”.
Most global companies that are leaders in their respective fields choose to manage and practice their intellectual property rights from Switzerland.