business structures

10 things to know about Swiss Business Culture

In Switzerland, the business culture it is above all other personal relations. The Swiss business values refer to punctuality, sobriety, responsibility honesty and hard work. This is why is important to know the business culture before starting a new business relationship with a Swiss client or partner.  Here are the top 10 things to know about Swiss business culture.

Registered trademark in Switzerland

A trademark is a legally protected sign, used to distinguish products and services belonging to different businesses. Any graphic representations can be used as trademarks according to the law, including words, letter combinations, numericals, graphic images, slogans, three-dimensional forms, tones, or combinations of all these elements.

The Swiss corporation (AG)

The legal form for a Swiss corporation is the “Aktiengesellschaft” (AG), which is governed by the Swiss Code of Obligations. This type of company is best suited for multinational corporations looking to expand their activity on the Swiss market.

Open a company branch in Switzerland

Branch offices are commercially self-governing firms that are part of a larger corporation. Foreign companies are allowed to set up branch offices in Switzerland. These should be dependent on the headquarters, therefore they are not legal persons. They have limited commercial independence, and are entitled to operate in a similar line of work to the parent company in order to form a complete commercial entity with it.